‘Becoming More Abundant’, wins Grand Prize in TV storyboard section
Emphasizes cultural merge overcoming skin color and ethnicity using musical notes and score
Gong Hee-Taek (senior, Department of Visual Communication Design) won the grand prize in the ‘2013 University Student Advertisement Competition’ sponsored by the Korean Press Promotion Foundation and held by the Ministry of Culture, Sports and Tourism. The award ceremony was held at the Grand Conference Room of the Ministry of Culture, Sports and Tourism located in Jongno-gu, Seoul on September 4.
This competition was held under the subject of cultural prosperity, which is one of the 4 bases of government administration, and there were 3 sections including TV storyboards, print advertisements, and UCC videos. 17 artworks were selected as winners out of 422 submissions.
Gong Hee-Taek won the grand prize and received an award presented by the Minister of Culture, Sports and Tourism along with 5 million Korean won in prize money for his artwork ‘Becoming More Abundant’ in the TV storyboard section partnering with Lee Jung-Yoon (University of Science and Technology of Seoul).
The grand prize work ‘Becoming More Abundant’ is based on the idea and fact that many problems occur because people don’t fully understand and accept the current world where people with different skin colors and ethnicity are living together even in Korea as the global era has begun. The artists used musical notes and high and low sounds to symbolize these concepts; Gong’s work contains a message that our culture will prosper more abundantly if people from various ethnic backgrounds live together in Korea and get along with one another as more notes make a more interesting and beautiful musical score compared to the one single note.
“I thank you for giving me such a huge prize that I could never before imagine I would receive,” said Gong. “I consider this prize a message encouraging me to walk forward, so I will put in every effort to become a cool advertiser.”
