Park, Seung Hwan | Department of Management Engineering
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Introduction
Prof. Park Seung-hwan earned his bachelor and master's degrees at Dankook University, his MBA at SPU, and his Ph.D. at Dankook University with a study on theories of the functions of agricultural product distribution channels. He teaches in the area of consumer behavior analysis, promotion strategy and marketing research. He has published in the areas of marketing, consumer behavior and marketing research. His research topics deal with channels of distribution relating to agricultural products, analysis of consumer behavior and current marketing problems.
Research
Consumer behavior
Marketing
Marketing Research