Professor Lee Seong-Wook, selected to the natural science basic research section with his research on suppressing colorectal cancer metastasis in the liver
Professor Min Dong-Won, selected to the social science section with his research on the effect of psychological power on brand new products
In the ‘2013 Outstanding 50 Pieces of Basic Research Results’, Professor Lee Sung-wook (Natural Science Basic Research section) of the Molecular Biology department and Professor Min Dong-won of the Business administration department (Humanities and Social Science section) were selected separately.
The ‘Outstanding 50 Researches of Basic Research Results’ is carried out by the Ministry of Education to find and reward outstanding examples in the Natural Sciences, National Responsibility, as well as basic Humanities and Social Science among researchers that execute research development every year. A total of 30 from Natural Science, 11 cases from National Responsibility and 9 from Humanities and Social Science were chosen this year.
Professor Lee Seog-wook, selected to the natural science basic research section with his research on suppressing colorectal cancer metastasis in the liver
Professor Lee Seog-wook received recognition on developing ‘Nucleic Acid Aptamer’ which suppresses ‘Carcinoembryonal Antigen (CEA),’ a cancer marker found in many colorectal cancer patients dying from metastasis in the liver.
As a result of an experiment with Nucleic Acid Aptamer, developed by Professor Lee’s team, on mouse test subjects who had colorectal cancer, 9 mice out of 10 showed the suppressing effect on metastasis. It is specifically being evaluated as a new next generation medicine that can easily infiltrate cancer tissue and overcome existing medicine’s limitations. Also, since Nucleic Acid Aptamers specifically merge with over-expressive Carcinoembryonal Antigen (CEA) that can cause liver metastasis, it provided a possibility to diagnose and cure metastasis between colorectal cancer cells at the same time.
Professor Lee Seog-wook said “this will be the initial point that will close the source of colorectal cancer metastasis to the liver and lower the mortality rate”
Professor Min Dong-won, selected to the social science section with his research on the effect of psychological power on brands and new products
Professor Min Dong-won was selected as an outstanding result example as he presented a research paper on ‘Effects of psychological Power on the Stereotyping of Branch Extension Product’ under the subject of “Center of psychological power should be moved from the customer to the company” through experimenting on how much one’s mental power affects one’s perception of new brand products.”
In the paper, he said brands are doing their best to attract the customers by performing various marketing strategies yet it also explained that general strategies that explain the relationship between the customer and the company by saying such words like ‘The customer is king’, ‘Customers are always right’ could have negative effects on customers, and suggested a new direction in marketing strategy.
Professor Min Dong-won’s research was the only one selected in the field of Business among 3 thesis papers for outstanding results in the social science department, and he also received an award in 2013 from the Korean Advertisement Association’s New Scholar Outstanding Thesis Paper. Also, another one of Professor Min Dong-won’s research papers with the title of ‘Psychological Power’s effect’, ‘Is Power Powerful? Power, Confidence, and Goal Pursuit” was posted in the September issue of an A level international scholar journal, ‘International Journal of Research in Marketing (SSCI level) in the marketing field.
