Dankook University’s PR film (English version) won the silver award at the QS (Qaucquarelli Symonds) Creative Awards for the most creative corporate institution video. Quacquarelli Symonds is a UK-based institution that offers global rankings in various education-related fields.
The QS Creative Awards are chosen each year at the QS-APPLE (QS-Asia Pacific Professional Leaders in Education) Forum held at major Asian universities. Awards are handed out in four categories — best print advertisement, best creative corporate institution video, best international student recruit brochure, and best international website — to promote the globalization of universities and effective communication between universities and students, as well as highlight the importance of building a strong university brand.
Due to COVID-19, this year’s event was conducted online from November 25 to 27 on the QS website.
After evaluating entries, based on four criteria of concept originality, strong narrative, impactful content, and quality of execution, the top 3 universities were named for the most creative corporate institution video. This year, Dankook was the only Korean university to be named among the finalists for the video category.
Dankook University offers Korean, English, and Chinese translations for our PR films and university website in order to attract excellent foreign students and pursue globalization of the university, while building a strong brand.
The film can be viewed on Dankook University’s official YouTube channel, ‘ddokdanbal.’ (똑단발)