Dongwon Min | School of Business Administration
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- Grade:Professor
Research
- Effects of Age (Chronological and Cognitive) on Cosumer Behaviour
- IT-based Marketing and Digital Divide
- Sensory Marketing
- Effect of Psychological Power on Cognition and Emotion
- Cause-related Marketing
- Cultural Marketing
- Belief in Just World
- Embodied cognition and Perspective Taking
- Metacognition
- Sonic Branding