‘Bow Tie Project’ Sends Kimchi Refrigerator to Local Children’s Center
JTBC On-Air Heroes Win Grand Prize
How many stages should we pass to buy a kimchi refrigerator with a bow tie? This may sound ridiculous, but there is an answer to this question. Naturally, it is under the premise of sharing.
There is a group of heroes who made this ridiculous project possible. The heroes are the members of Fortune Team: Kim Hae-Ni (senior, Sino-Korean Education), Kim Do-Won (senior, International Trade), Ham Cho-Rong (senior, Visual Design), and Lee Jee-Yea (senior, Business Administration at Dongduk Women’s University).
They won the grand prize from ‘On-Air Heroes’, a JTBC University Student Supporters Program held between July 4 to August 22 with their ‘Bow Tie Project’.
According to Fortune Team, the answer to the above question is 8 stages.
The ‘Bow Tie Project,’ started to provide a kimchi refrigerator to a local children’s center, was completed through 8 stages of product exchange. A bow tie provided by Kim Do-Won of Fortune Team was exchanged for a stand-light and book stand (Shin Kyung-Sik, a student preparing for exams), then perfume (Lee Jee-Hyun, a university student), then a TV (Kwon Hyuk-Jun, a professional soldier), then a food drier (Kim Hyun-Wook, a junk store owner), a fan (Cho Seung-Wook, the JTBC hidden singer PD), some clothes (Chun Hyun-Moo, TV entertainer) and finally a kimchi refrigerator (Ko Young-Kil).
“While I was thinking of what meaningful task I could do through the On-Air Heroes Program, I thought of this project because I wanted to give a kimchi refrigerator to the children of an Incheon city children’s center,” said participant Kim Hae-Ni. “When I was volunteering there, I saw them eating over-fermented kimchi in the summer because they did not have a kimchi refrigerator. I am happy and grateful for the project’s successful results.”
Fortune Team, working together to build a more meaningful donation culture, operates a facebook page (https://www.facebook.com/bowtieproject) to notify interested people of their goals and to share the donation culture. They also posted their goal statement on a famous website and uploaded a video of their product exchange process on Youtube. Their video was very popular and has thus far recorded about 13,000 hits on Youtube.
Their outstanding idea and their efforts to spread sharing culture yielded the grand prize and 3 million won of prize money. However, these heroes gained much greater insight beyond the joy of winning this prize. They learned the fact that there are still many people sharing and helping others in our society. They said they felt proud because of peoples’ cheering and attention given to them during the ‘Bow Tie Project’.
“I was able to try something that I used to think was impossible through this project,” said Kim Do-Won (senior, International Trade). He also said that he expects the 8 weeks of activities in the program will be imprinted in his memory because of the pleasant outcome.