최철재 사진

Choi chul jae | School of Business Administration

  • Grade:
    Professor

Introduction

As the global economy has recently shifted to a service-oriented economy, companies must develop new strategies and tactics to respond to changing customer demands. Service marketing researches how to explain and solve various customer problems and marketing problems faced in service situations. Professor Choi teaches marketing, consumer psychology and behavior, marketing research, service marketing, and brand communication at the undergraduate course. He also teaches research methodology, marketing theory, and service marketing in graduate school. Professor Choi is currently interested in relationship marketing in the context of services and is conducting research on it.

Educational Background

  • [2002] doctor's degree Dankook University (Major in Marketing)

Career

  • Dankook University (2003-03-01)
  • KAIST (2006-08-28)
  • UCLA (2018-09-01)

Research

Customer Satisfaction and Dissatisfaction(CS/D)
Relationship Marketing
Service Marketing
Brand Marketing
Design Marketing
IT Marketing

Consulting

CS
Service Quality
Market Research
CRM
Brand Management

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