단국대학교

He solved the durability issue of the structures which was a problematic subject in Nano-material Engineering, posting the results in the November issue of Scientific Reports Professor Song Young-seok’s research team (Department of Fiber System Engineering) has developed a technology that can revolutionarily improve the durability of nanostructures, which was a problematic subject in Nano-material Engineering Professor Song’s research team has developed a nanostructure that can retrieve its original shape through an electronic wave using carbon nano-material and a shape memory polymer. This result was posted in the internet version of the November issue of Scientific Reports, a sister scholarly paper of the national academic journal, Nature. Although nanotechnology has endless possibilities and it has been used in very limited areas in daily life such as semiconductors. Its use was very limited because its durability was not guaranteed since produced nano-patterns were easily damaged even by a small external shock. Therefore, the nanostructure’s durability was an unsolved problem in nanotechnology. Professor Song’s team solved the durability problem of nanostructures with smart materials such as shape memory material and self recovering material. Through this, nano-engineering is expected to be used more widely in various areas such as various types of displays including cell phones and TVs, smart systems including sensors and actuators, and surface engineering including coating. They produced a nano-lens that can be applied in optical science areas and analyzed various optical and surface characteristics. Also, existing smart materials were able to recover their shape by heating from the external source, but in this research, a new shape recovery mechanism was developed by charging electromagnetic waves absorbing carbon nanomaterial (fullerene) on nano-lenses. This allows the structure to be easily recovered by giving an external electromagnetic wave in case the nano-lens structure formed on the surface of a cell phone or LED is damaged. Furthermore, added fullerene was proven to absorb electronic waves and revolutionarily increase the mechanical strength of the nano-lens. Professor Song said “through this research, I am expecting to expedite the date that nano-engineering will be used in our daily lives as the team secured the long term durability of nanostructures in various areas.” Meanwhile, Song Young-Seok’s research team has found an essential phenomenon with micro-fluid that can be used to develop a portable blood analyzer or high tech cell analyzer that was developed from joint research with Seoul National University’s team (Professor Yoon Jae-Ryun). This research is expected to be applied in labs on chip technology that allows individuals to easily check their own health status by processing a simple blood assessment with their smart phone at home or work. Such results were posted in the same journal simultaneously.

Held at Oak Valley Ski Resort for two days, January 6~7 this lead to the construction of a strong national team for the Winter Olympics and to the expansion of the skiing fan base The National Elementary School Ski Competition was held to train upcoming athletes that could shine at the Pyeong Chang Winter Olympic Games in 2018. On January 6~7, Dankook University (President Chang Ho-sung) held the ‘7th Joong-Jae-Bae National Elementary School Ski Competition at Oak Valley Ski Resort located in Moon-mak, Gangwon-do. About 200 amateur skiers came from elementary schools around the nation and showed off their talents. In an effort to kill two birds with one stone, finding a rising star and to expanding the fan base of skiing, this year’s event had loosened the qualifications of the participants compared to previous competitions and the competition was conducted in two parts. In the 1st part of the competition, elementary school students who are registered with the Korean Ski Association were divided into groups by gender and competed in Alpine(Spin, Big Spin) and Cross-Country (Short track, Long track) and sectioned into three groups: 1st & 2nd graders, 3rd & 4th graders, 5th & 6th graders. 14.4 million won was given to the athletes from each group. The 2nd part of the competition which was just started this year, athletes who aren’t registered with the Korean Ski Association could also participate. The competition was held with 3 groups for each gender: 1st & 2nd graders, 3rd & 4th graders, 5 & 6 graders. Celebrating its 7th anniversary this year, the Joong-Jae-Bae National Elementary School Ski Competition was started by former students commemorating Dr. Joongjae Chang (Chairman of the Educational Foundation of Dankook University, Chairman of the Beom-eun Scholarship Foundation) who has been dedicating his life to developing Korea’s winter sports and other sporting competitions because of his passion for sports. In 2008, the university revived the national scale of ski competition for elementary school students which was in the downhill stage and caught the nation’s attention. Also, it is continuously focusing on finding up and coming skiers to prepare for the Pyeong Chang Winter Olympic Games in 2018. The event is held every year to build a base to make Korea a stronger competitor in the Winter Olympic Games by increasing the popularity of skiing. Since 1967, Dankook University has been searching for up and coming athletes by supporting equipment mainly to Doam elementary school and Doam middle school in Hyeong-gye, Gangwon-do in order to promote winter sports in Korea, which at the time had few Olympic class winter athletes. In 1968, it established a ski club, the first university in Korea to do so, and an ice skating club in 1976; the university has been a leader in developing winter sports in Korea.

Based on the specialization policy, Dankook University is now focusing on increasing their competency in various fields. As Dankook University already established their specialization plan and merged campuses by adjusting the subjects available at each campus, it is now focusing on improving the competency of each department. Its strategy is to improve competency by thoroughly preparing and reviewing each department’s specialization plans as it becomes the base for the university’s entire specialization plan. The Adaption of bottom up decision making in specialized business kills two birds with one stone, succeeding in specialization and improving education quality After a careful review of the specialization plan centered around the planning division, on December 12, the university held a presentation on ‘Specializing University Education’ for the head officers of each college from both campuses’. The presentation’s main goal was to review the individual specialization plans of each college and to connect them to set the specialization direction for the university. Instead of following a top down approach where each college was notified by the central head office, the university is trying a new direction; once each college establishes a plan suiting each department’s specialty and ability, the university will adapt and link each individual plan to the university’s overall specialization. By adapting a bottom up type of decision making, members of each college can actively participate in each department’s specialization. Unlike the specialization plan that only involved certain colleges and departments, this type of specialization allows all colleges to specialize each department with their own plan, which naturally enforces each department’s competency and advances the university’s ability. This allows each college to gain competitive research skills, but also increases the university’s basic values in research and education as it puts extra effort in enforcing the university’s core competency of educating students. Various policies implemented to specialize and improve education quality As the university is planning to operate various policies to improve the quality of education for each department in connection to the specialization policy of the university, it held a seminar on the 12th to discuss various methods to improve the quality of education. First to manage education quality, it newly defined the core ability that is desired by the university and developed a tool for evaluation. Through these efforts, each student’s ability is measured and evaluated at each level starting from their entrance date to their graduation. This allows for a portfolio, suitable for each individual to be built. The previous Major Education Certification Evaluation System will be used as the main tool for education quality management after the system and its efficiency is improved. Anyone who passed the Major Education Certification Evaluation gets a token to apply for Dankook ACE Support Operation (provisional name), which is the university’s self specialized business support policy. Through Dankook ACE Support Operation, a model for an advanced creative department can be used by the colleges that have passed the Major Education Certification Evaluation and then each department is fully supported; this is operated under the Department of Education’s Financial Aid Evaluation Method. Colleges that have developed an education curriculum suitable for this era of convergence and have outstanding results will be provided with additional funds and incentives. The Department Evaluation System and Lecture Evaluation System that are currently operated will be more strictly enforced. The Department Evaluation System will measure each department’s competency in exacting detail with 12 indicators which is more than the current 8 indicators that are used; furthermore, the results of these measurements will be reflected in adjustments made to each department’s maximum number of students, merging or abolishing majors, and faculty evaluations. Lecture Evaluations will be upgraded with related content so that it can be widely used by releasing evaluation scores to the public, re-educating faculty who received low scores, and using it as a faculty performance indicator. The government initiates university education specialization program to improve the efficiency and specialization of universities This program will be promoted to improve the efficiency of university specialization by cooperating with the university education specialization program (Innovation Korea-33, hereafter IK-33) that is one of the university financial aid programs promoted by the government. IK-33 is a government supported program for enhancing specialization of universities in Korea along with the renovation of university structures; under this operation, specialized departments with competency will be supported on 3 levels from 2014 to 2032. Dankook University is putting its best effort to be selected as an IK-33 operation channel and is planning to have all competitive colleges at the school apply for IK-33 after carefully reviewing each specialization plan submitted by each college. A planning division personnel said “In order to improve, this is the most needed policy of our university’s as each department’s specialization is a cornerstone that will enhance the competitiveness of each applicable department, which is related to the university’s aim to be a specialized university.” Also, this person said “as relative evaluation is highly used in university level evaluations conducted by the government, every member’s attention and efforts are desperately needed today under the government’s powerful university renovation structure.

Software Science major students won grand prize and third prize in the 3rd Smart TV App and Accessories Idea Competition hosted by the Ministry of Trade, Industry and Energy. The award ceremony was held at Yuksam-dong Renaissance Hotel on November 7, and the grand prize winner received an award plaque, 10 million Korean won in prize money, and a smart TV. The 3rd prize winner received an award plaque and 500,000 won. Ms. Kim Hyo-jin (Software Science Major, senior) worked as a team leader of GUNIGUNI team which created the grand prize winning application ‘Mole Rush!’, while Mr. Cho Young-min (Software Science Major, senior) acted as a member of A.F.I. which created the 3rd prize winning application ‘Monster Olympics’. Grand prize winning ‘Mole Rush!’ is an upgraded version of the famous landmine game adding a mole concept, and players compete against each other to expand their areas using smart phones and smart TVs. Compared to the original landmine game, which was a one-player game, ‘Mole Rush!’ is a game that can be enjoyed by 2~4 people. Also, the overall game process is viewed on TV while detailed parts of the game are controlled by each player via smart phone. This game interested many people, as this is the first case where an amateur university student has won the grand prize in this competition’s history. Judges explained why they selected this game for the grand prize. They said this game is not only fun to play, but also a well made product that is compatible with various types of smart TVs including Samsung and LG, extending its usage areas. “I want to thank the judges for this unexpected surprise grand prize,” said Ms. Kim. “My goal is to develop programs that can entertain people in the future.” Third prize winner ‘Monster Olympics’ is a motion sensing application using TV and phone without a separate controller. Using the smart phone motion sensor function, each player can mimic the movement designated on each card. Being selected as one of the just two 3rd prize winners, ‘Monster Olympics’ received compliments for its high quality.

Lecture Room Named in Memory of Late Lieutenant Seo Jung-woo, Victim of Yeonpyeong Island Bombing Incident In Remembrance of 3rd Anniversary of Yeonpyeong Island Bombing Incident, Signboard Unveiling Ceremony and Remembrance Ceremony for Deceased Held Simultaneously In remembrance of the 3rd anniversary of North Korea’s bombing of Yeongpyeong Island, the ‘Seo Jung-woo Lecture Room’ signboard unveiling ceremony and memorial event was held at Cheonan Campus at 4pm on November 22. At this event, room 316 of Public Administration and Social Welfare Hall, where the late Lieutenant Seo Jung-woo’s junior colleagues take classes, received its new name of ‘Seo Jung-woo Lecture Room.’ At the signboard unveiling ceremony for the room, university related personnel including President Chang Ho-sung and students, as well as parents and families of the deceased were in attendance. “As a remembrance of deceased Lieutenant Seo’s soul and his patriotism and sacrifice, I declared the title ‘Seo Jung-woo Lecture Room,’ hoping all university members might remember him for a long time,” said Yoo Hong-rim, Dean of the College of Public Administration and Social Welfare. Following the signboard unveiling ceremony, a memorial service took place in front of the ‘Deceased Lieutenant Seo Jung-woo Memorial Stone’ located at the College of Public Administration and Social Welfare. The memorial service included silent prayer, a memorial speech by the Dean of the College of Public Administration and Social Welfare, a memorial poetry reading, greetings from the deceased’s family and a flower dedication Lieutenant Seo entered Dankook University Cheonan Campus Department of Law in 2008 and volunteered for the 1088th Class Korean Marine Corps in the beginning of 2009 after finishing his 1st year in university. On November 23, 2010 he died in battle from bombs launched on Yeonpyeong Island by North Korea. On November 26, he was promoted to the Hwarang Order of Military Merit, and on the 27th, he was buried in Daejeon National Cemetery. On November 23, 2011, Dankook University erected a memorial stone (1m x 0.55m x 1.1m) on campus at the 1st anniversary memorial ceremony for deceased Lieutenant Seo, and every year Seo’s family members and university related members attend the annual memorial ceremony. Also, parents of the deceased have donated scholarships to Dankook University three times to help students in difficult situations.

Warmth shared among neighbors with briquettes Kimchi shared at local social welfare centers Briquette delivery service volunteering On November 30, Jukjeon Campus’s Social Volunteer Group held its annual briquette sharing event in Cheoin-gu and Kiheung-gu areas of Yongin City. The DKU volunteer group delivered a total of 5,400 briquettes to welfare recipients, elders living alone, and disabled families residing in Yongin. Also, the group did some minor renovations to their houses so that these people can stay warm in the winter. Every year, the DKU Social Volunteer Group shares with the needy and helps take care of neighbors in an unfortunate situation in the spirit of our university reaching out to local society through sharing briquettes and Kimchi. International students who are studying abroad at Dankook University also participated in the ‘Briquette Sharing Event’ and had a meaningful time. This event was hosted by the Global Cooperation Support Team (Office of International Affairs) on November 30, and a total of 1,000 briquettes were delivered in person to 6 households in Jung-gu, Daejeon by 50 people including international students and GTN members. This event was a part of the outdoor group activity regularly held by GTN and international students, and it was motivated by the idea of helping vulnerable neighbors to be comfortable during the cold winter. “This was a good experience for me as I could actually share something with others and think about the welfare system more deeply as a social welfare major student,” said Ms. Wang Heung-bang (Department of Social Welfare, sophomore) from China. Sharing Kimchi Spiced with Love The DKU Social Volunteer Group and Student Bodies of both campuses visited local welfare centers to share Kimchi. 70 people from Cheonan Campus’s Social Volunteer Group and Student Body delivered 1,500 bags of Kimchi to local social welfare centers on November 5. Kimchi prepared by the volunteer group was delivered to the local welfare centers including a center in the residence town of overseas Koreans from Sakhalin in Chungdang-dong, Cheonan and the Chungnam Center for the Visually Disabled, Cheer-up Restaurant, and House of Angels. It was a meaningful time for all as they shared ‘Jung (love-like emotion)’ with neighbors in difficult situations. The DKU Social Volunteer Group and Student Body from Jukjeon Campus also made Kimchi on November 9 that was to be delivered to welfare centers in Yongin. The volunteer event was held in a Kimchi factory located in the Baekam district of Yongin, and university members and local residents of Yongin participated. 600 bags of handmade Kimchi were delivered to 5 social welfare centers including House of Joseph, House of Happiness, and Food Bank in Yongin.

‘Reading Campus Campaign’ to Promote Reading Education Dankook Culture Festival Held November 29 A reading trend has hit the DKU Campus with the start of the ‘Reading Campus Campaign’ These days, as technology develops, the importance of humanities and liberal arts has become more apparent. Dankook University is promoting its new ‘Reading Campus Campaign’ to help students encounter books more naturally. Reading related events and campaigns are being held in various areas of the campus, and with such events, Dankookians’ passion for book reading is firing up regardless of the ice cold Korean winter. The Center of General Education (Dean Yoon Seung-Joon) held the ‘2013 Dankook Literacy Festival’ in both campuses on November 29 and opened various events for fostering reading culture. This is the first event opened by Dankook University in order to create a reading campus environment under the ‘Reading Campus Campaign’. Under the subject of ‘Growing Youth’, this event featured a book report competition and book quiz competition based on 5 selected books (Isolated Room, Portrait of the Days of Youth, Wilhelm Meister’s Apprenticeship, Damian, and The Alchemist). Also, at the literature concert hosted by chair professor Kwon Young-min, author Cho Jung-rae who wrote Taebaek Sanmaek (Taebaek Mountain Range), and Jungle Man-li (Jungle Thousand Miles Away) was invited to share her thoughts on literature. Finalists of Book Report Competition Give Top Notch Presentations 16 students who passed the paper evaluation among 62 participants attended the final round of the Book Report Competition held at the 3rd Science Center of Cheonan Campus at 10am. These students who passed the first round selected 3 books out of 5 selections on which to write their book reports. They all gave powerful presentations in front of the audience in the final stage. After each finalist’s 5 minute presentation, evaluations were made by 4 judges representing Dankook University professors who asked questions to the presenter in turn. “I don’t have chances to read a lot of books, but I have interest in reading, so I made a reading club with my friends to discuss and share opinions with them,” said Mr. Lee Hee-Jae who won the grand prize with The Alchemist, Damian, and Portrait of the Days of Youth. “I tried to understand what that selected book wanted to deliver, and I tried to explain my feelings on it in detail.” He also strongly recommended reading by saying that for university students it is important to find a way to achieve their goals and that reading a number of good books will help them find that path and choose the right way. Lee received a scholarship equal to full tuition for one semester, and the second prize winner received 2 million Korean won, while third and fourth place took 1 million won and 300,000 won, respectively. Author Cho Jung-rae: “Please don’t neglect your duties as students – stuyding and reading books…”, Kwon Young-min’s Literature Concert At 1pm at Jukjeon Campus, West Wing B104, ‘Kwon Young-min’s Literature Concert’ was held. Cho Jung-rae, a million-seller author who wrote Taebaek Sanmaek (Taebaek Mountain Range), Jungle Man-li (Jungle Thousand Miles Away) and other works, was invited to the literature concert hosted by chair professor Kwon Young-min. At the event hall, many people came to see the famous author, and the lecture room was very crowded. Cho caught the audience’s eyes and ears with his honest and straight answers, showing his research notes in response to students’ questions. Also, although his age is over 70, he lectured in a relaxed and joyful style reflecting his background as a great author. In response to a student’s question on where he gets his ideas, Cho responded, “In the dictionary, an idea is defined as a thought that suddenly comes to your mind; however, an author’s idea is quite different from that. As a miner digs out the minerals through continuous efforts, I also get ideas from continuous study and thinking.” In addition, he pointed out that he is continuously putting effort into his work to create a good piece saying that he trusts his efforts will pay him back. At the end of the lecture, he emphasized that studying and working hard are the duties of a student saying that, “Life is a track where you put yourself as a horse and run by endlessly whipping yourself; and it is a stepping stone only where two stones are laid in line one by one.” Book Quiz Competition, No grand prize winner chosen At 3pm in Jukjeon Campus, West Hall, room B104, a book quiz competition was held. Unfortunately, no one took the grand prize at the book quiz competition composed of an OX (Y/N) quiz and short answer questions, but Ms. Park So-hyun (Department of Korean Language and Literature, sophomore), Ms. Kang Eun-young (School of Business Administration, sophomore), and Mr. Park Su-yeon (School of Urban Planning and Real Estate, freshman) won the 2nd prize, while Ms. Park So-yoon (Department of Software Science, sophomore) won the 3rd prize. All prize winners will receive scholarships along with the Beom-eun Scholarship Foundation Chairman’s Award. “I am happy with the results which exceed my efforts, and I am more grateful for my inner growth from reading,” said 2nd prize winner Park So-hyun (Department of Korean Language and Literature, sophomore). “I will let my friends know of this quiz competition so that more people can participate and enjoy the festival next time.” Although ‘2013 Dankook Literacy Festival’ was held for only one day, it showed possibilities for the renaissance of humanities and literature in Dankook University from students’ passion and attention on the competition and its various programs. The university hopes to see many Dankook literature artists with true heart and knowledge awakening as alumnus poet Shin Dong-yeop (1903~1969, graduate of Dankook University History Department) shouted ‘Kernel of April (democracy)’ and ‘Shouting (awareness) of my fellow students in Gomnaru shall live but the shells (anti-mass awareness) must be dismissed (Donghak farmer’s movement)’ in the chaotic historical change movement.

DKU Holds 2013 International Student Culture Festival, Time to Become One with International Students “Special Screening of Videos with Foreign Language Subtitles” Run November 27 for International Students Living abroad can be lonely sometimes for international students who are unfamiliar with the language and environment. As a result of the current wave of internationalization in our university, more and more international students are entering DKU. In response, Dankook University has prepared various programs for these students to adapt to their surroundings, and these international students have voiced their approval. The Office of International Affairs of Dankook University organized Global Talent Network, GTN, to help international students to adapt to a new environment and to help domestic and international students better communicate with each other. GTN not only helps international students to register for classes and in various areas of overseas study life but also it is being used as a network resource between international students while playing an important role in their adaptation to the university environment. Also, various programs are in progress not only to attract more international students but also to help them get along with other students and help them adapt to their overseas study life. The International Student Culture Festival, foreign language subtitle movie screening, sharing briquette volunteer activity, etc., are among the activities in this program. International students are becoming true Dankookians through these activities as they share and learn educational goals and values of Dankook University along with our university culture. Let’s take a closer look at the International Students Becoming Dankookians Project DKU Holds 2013 International Student Culture Festival, Time to Become One with International Students With last fall came the yellow ginkgko leaves that covered the campus. On November 9, the 2013 International Student Culture Festival was held near International Hall, and the Student Union for international students to enjoy an afternoon of fun. This International Student Culture Festival under the subtitle of ‘A World in Dankook’ was joined by 75 foreign exchange students from China, Japan and other nations, as well as 80 international students, and Global Talent Network (GTN) students. A total of about 200 people enjoyed the festival. This event started at 1pm and was composed of programs aimed at giving the international students the chance to fully enjoy Korean culture. In the first part of the event, a chance to experience traditional Korean games was given at International Hall. International students and GTN students enjoyed playing traditional Korean games like Gong-gi (a game like jacks), Al-ga-gi (a game like marbles), Jegi Kicking and Arrow Stick Throwing together. The second part of the event was held at the Student Theater. International students showed their countries’ traditional clothing in a fashion show and visually entertained the audience while other students prepared a Taekwondo demonstration, lion dance, and K-POP performance, which all yielded memorable moments for international students. “This event was prepared to show Dankook University’s attractive points to international students and to facilitate a chance for different students to communicate with each other,” said a representative from the Office of International Affairs. “The goal is to develop a better culture festival every year by composing it with relevant activities.” “Special Screening of Videos with Foreign Language Subtitles” Run November 27 for International Students On November 27, an event entitled “Special Screening of Videos with Foreign Language Subtitles” was held for the viewing pleasure of international students at the Student Theatre at 9am. This event, hosted by the Ministry of Culture, Sports and Tourism and Gyeonggi Province and supervised by Lotte Cinema, was prepared to promote Korean movies to international students. Outstanding Korean films were selected for this event and English subtitles were provided for the films. A total of 250 international students including 170 from Jukjeon and 80 from Cheonan attended the event. In the morning, ‘Top Star’ starring Um Tae-woong and Kim Min-jun was screened. In the afternoon, ‘Wish’ directed by Lee Jun-ik and starring Sul Gyeong-gu and Um Ji-won was shown. After each screening, a prize raffle event was held and various gifts were given to members of the audience. “I always felt something is missing because international students usually don’t have many chances to watch Korean films, so I thank you so much for planning this on-site screening,” said Han Hee-jung, a Korean language instructor at the Global Education Center who hosted the event. “This event was very meaningful to me as I could experience and feel Korean cultural sentiment.”

Professor Lee Seong-Wook, selected to the natural science basic research section with his research on suppressing colorectal cancer metastasis in the liver Professor Min Dong-Won, selected to the social science section with his research on the effect of psychological power on brand new products In the ‘2013 Outstanding 50 Pieces of Basic Research Results’, Professor Lee Sung-wook (Natural Science Basic Research section) of the Molecular Biology department and Professor Min Dong-won of the Business administration department (Humanities and Social Science section) were selected separately. The ‘Outstanding 50 Researches of Basic Research Results’ is carried out by the Ministry of Education to find and reward outstanding examples in the Natural Sciences, National Responsibility, as well as basic Humanities and Social Science among researchers that execute research development every year. A total of 30 from Natural Science, 11 cases from National Responsibility and 9 from Humanities and Social Science were chosen this year. Professor Lee Seog-wook, selected to the natural science basic research section with his research on suppressing colorectal cancer metastasis in the liver Professor Lee Seog-wook received recognition on developing ‘Nucleic Acid Aptamer’ which suppresses ‘Carcinoembryonal Antigen (CEA),’ a cancer marker found in many colorectal cancer patients dying from metastasis in the liver. As a result of an experiment with Nucleic Acid Aptamer, developed by Professor Lee’s team, on mouse test subjects who had colorectal cancer, 9 mice out of 10 showed the suppressing effect on metastasis. It is specifically being evaluated as a new next generation medicine that can easily infiltrate cancer tissue and overcome existing medicine’s limitations. Also, since Nucleic Acid Aptamers specifically merge with over-expressive Carcinoembryonal Antigen (CEA) that can cause liver metastasis, it provided a possibility to diagnose and cure metastasis between colorectal cancer cells at the same time. Professor Lee Seog-wook said “this will be the initial point that will close the source of colorectal cancer metastasis to the liver and lower the mortality rate” Professor Min Dong-won, selected to the social science section with his research on the effect of psychological power on brands and new products Professor Min Dong-won was selected as an outstanding result example as he presented a research paper on ‘Effects of psychological Power on the Stereotyping of Branch Extension Product’ under the subject of “Center of psychological power should be moved from the customer to the company” through experimenting on how much one’s mental power affects one’s perception of new brand products.” In the paper, he said brands are doing their best to attract the customers by performing various marketing strategies yet it also explained that general strategies that explain the relationship between the customer and the company by saying such words like ‘The customer is king’, ‘Customers are always right’ could have negative effects on customers, and suggested a new direction in marketing strategy. Professor Min Dong-won’s research was the only one selected in the field of Business among 3 thesis papers for outstanding results in the social science department, and he also received an award in 2013 from the Korean Advertisement Association’s New Scholar Outstanding Thesis Paper. Also, another one of Professor Min Dong-won’s research papers with the title of ‘Psychological Power’s effect’, ‘Is Power Powerful? Power, Confidence, and Goal Pursuit” was posted in the September issue of an A level international scholar journal, ‘International Journal of Research in Marketing (SSCI level) in the marketing field.

Selected as an Outstanding University in Education Specialization by Korea University Newspaper New Start through Campus Integration, Promoting Specialization in ‘IT, CT, BT, and Foreign Language’ Dankook University was selected as an outstanding university in Education Specialization at the ‘Grand Prize Award Ceremony held by the Korean University Newspaper. In celebration of its 25th anniversary, The Korean University Newspaper held a Grand Prize Award Ceremony to reward the universities that contributed to the development of higher education in Korea through various endeavors. This year, a total of 13 universities around the nation including Dankook University, Kookmin University, Soongsil University, and Incheon University were selected. Dankook University was selected as an outstanding university in education specialization, and the award ceremony took place at the International Conference room on the 20th floor of the Gwanghwamoon Press Center on October 15, at 4:30pm. The Korean University Newspaper said that it selected Dankook University for its effort in establishing a specialization at each campus, its subject unit control plan, and its contribution in suggesting university specialization such as building a base to enforce future competencies through campus integration. University-Industry Cooperation Vice President Lee Gye-hyung who attended the ceremony said “(he will) put more efforts in enforcing university competence for its basic strategy of enforcing university enforcement.” New Start through Campus Merge, Transformation from Main•Satellite University System to Campus System Dankook University has been focusing on the development of specific majors in each campus based on each campus’s location and the strong points of specific majors; it has specialized the Jukjeon campus with IT(Information and Technology) and CT(Cultural contents) while specializing the Cheonan campus with BT(Bio-technology/life science), and foreign languages. For this, it has recently established a research institution focusing on university policy which will pull up the specialization of each major. Also, it merged existing similar majors in each campus to focus on developing majors that are suitable for the specialization of each campus. Also, it enforced competency of related majors by adding majors that are suitable for specialized fields. Through this, it has added 14 new majors in humanities and society as well as life science during the past 2 years. Based on these, on June 27th 2013, Dankook University received approval for a main-satellite university merge from the Ministry of Education, and therefore it will be transformed from a university system to a campus system in 2014. Dankook University will be strengthening the capacity of the university while vitalizing research on convergence and integration centered on similar majors to reinforce competency between majors while creating a synergy effect.

The 3 business groups selected to the nation’s development strategy include culture content, convergence and integration, and heath. It allows the university to develop with a specialized focus at each campus. 3 business groups from Dankook University were selected to the BK21 Plus specialized professional talent cultivation business announced by the Ministry of Education on November 1. 54 business groups were selected out of 41 universities in the nation for this business cultivating advanced practical professionals of graduate or doctoral degrees in national development strategy fields including high value added industries such as: information protection, cultural content, design, tourism, and health. Amongst business groups from universities, the second most business groups were selected from Dankook University which was selected for 3 business groups along with Kookmin University, Ewha Woman’s University, and Gangwon University. The largest number came from Jeonnam University with 4 groups. This business will be conducted for the next 7 years and new business groups will be selected in 2016 after re-evaluating the businesses in 2015. Selected Fields Name of Business Groups Manager Cultural Content Cultivating professional global filmmakers based on cultural content Woo Jeong-Kwon Convergence and Integration based on Human Resources Business group cultivating professional talent specializing in intellectual property and information protection law Song Dong-Su Health Cultivating professional talent specializing in sports and medical science for the improvement in sports efficiency and the national health insurance budget focusing on low birth rates and aging societies Ok Jeong-Seok Projects were selected from a total of 8 business groups in the BK21 Plus program. The businesses help prepare each of the Universities’ campuses to develop in specialized fields. Meanwhile, a total of 8 business groups including 4 groups from the Future Creativity based Cultivation Business, 1 group from the Global Talent Cultivation Business, and 3 business groups from Specialized Professional Talent Cultivation were selected to the BK21 Plus Business, comprising in total 3 different types. Dankook University, ranked one of the top 20 universities in South Korea if you count the number of selected business groups, has been able to achieve both internal and external success due to the fact that it has been able to develop its capacity of research and education due to its specialization. If you break it down by campus, 4 business groups were selected from the Jukjeon campus while 4 were chosen from the Cheonan campus. If you break it down by the business type, Jukjeon campus was chosen in the fields of photoelectron, convergence software, culture content and convergence and integration; while Cheonan was chosen in the fields of nano bio medical science, green life growth, foreign cultural heritage, and health. These selections match each campus’s specialization which is promoted by Dankook University. Due to these business groups each campus now has a base by which they balance their development through specialization. Until now, Dankook University has been putting forth tremendous effort to be selected to the BK21 Plus Business by composing a Task Force Team (hereafter TF Team) made of faculty and practical researchers. The TF team has been continuously supporting the university in various fields such as finding businesses connected to the university’s specializations and to be selected to the BK21 Plus business. A member of the TF team said “this is the result of various thoughts and support from the university to have it achieve its successful outcome,” and while also mentioning that “this result will be the initial point of informing people outside the university about the university’s specialization and capacity enforcement in the future.”

Equipping students with the proper talents and skills, as well as outstanding faculty Allows the cultivation of manpower and content that can compete on a world class level Promoted visible successes within 2 years of opening by being selected to the Busan International Film Festival and receiving awards as well as being selected for the BK21 Plus Business Project. November 7th, 11pm. Jukjeon campus west hall is still brightly lit at late hours of the morning. That is due to the Graduate School of Cinematic Content. On the 5th and 6th floor of West hall where the project room, research room, and creative room is located, graduate school students are busy working their scenarios. On the black board and board plates, scenario plots and character constructions are scribbled out and students are discussing their opinions on the scenarios while reading out loud. This is a scene of students preparing for a feature film production competition which accepts scenarios till the 8th. A feature film scenario is selected after intense competition evaluated by judges. Feature films and medium length films are selected by a panel of professors (faculty). Students do their best to have their efforts be selected for feature length films. Some of the scenarios that weren’t selected as feature films are made into medium length films. In any case, to graduate students must produce a film during their time at school. Dankook University’s Graduate School of Cinematic Content is promoting individuals with practical talents who can be put into the film production industry right away through such thorough evaluation processes. This newly opened graduate school, only open 2 years, is already blowing fresh winds in the Korean Film Industry. Film ‘10 Minutes’, which was produced by first generation of specialists, won 2 prizes in the New Currents Section Writer, Kim Ja-ryung won first place at the BIFF-MPA Film Workshop Project Presentation At the 18th Busan International Film Festival (here after referred to as BIFF) that ended on October 12, feature film ’10 Minutes (Directed by Lee Yong-seung)’ produced by the first generation of students from the Graduate School of Cinematic Content won the KNN Audience Award and FIPRESCI Award (International film critics award) as an invited piece of the BIFF New Currents section. It is a proud product of Asia’s Busan Film Festival while also being a product of one of the most talented directors of Asia. Also, it was invited to the Young Forum Section of the 64th Berlin International Film Festival which is opening in February 2014. Writer Kim Ja-ryung won first place at the ‘BIFF-MPAA Film Workshop’ Project Presentation which is a scenario workshop for scenario writers held by BIFF and the Motion Picture Association of America (MPAA) at Dong-suh University which is held at the same time as BIFF. Writer Kim Ja-ryung was also rewarded with special Hollywood training. ’10 Minutes’ is the first feature film produced with the support of the Graduate School of Cinematic Content, and production was solely done by the first generation of students from the graduate school including director (Lee Yong-seung), screenwriter (Kim Da-hyun), and producer (Kim Ki-cheol). The movie ‘10 Minutes’ is a piece that describes the workplace in comparable details with the popular web-toon ‘Misaeng’ that is called the bible of workers. The story describes the conflicts and confusion of a youngster who was once lured into a regular job at a work place after working as an intern but finds out that another person is employed to that position which forces him to face some difficult choices. Director Lee Yong-seung of ’10 Minutes’ says that he “tried to pull out common emotions that the audience can identify with by describing the dreams of youth and the unemployment issue in a realistic view based on his personal experience of working as a short term worker” and he also said he “will put every effort to make movies that speak in the same point of view with the current era’s youth.” Teamed up with talented and passionate students along with the best faculties in the nation The Graduate School cultivates professionals in directing, producing, and screenwriting What is the secret of Dankook University’s Graduate School of Cinematic Content that brought fresh air to the nation’s film industry in such a short period? The secrets include an education system strictly focused on film production and adequate support from the university, as well as support from top notch companies working in film production and distribution. The outstanding faculty is one of the proudest and greatest assets of Dankook University’s Graduate School of Cinematic Content. Faculty including named chair professor Kim Dong-ho (BIFF Honor execution chairperson), and Lee Choon-yeon, Shim Jae-myung, Kim Mi-hee, Lee You-jin, Oh Jung-wan, and Kim Sun-ah of the producing track, and Lee Myung-sae, Yoon Jae-Kyun, Kwak Gyung-Taek, and Park Ki-Yong of the directing track, and Woo Jeong-kwon, Jeong Suh-kyung, Baek Chul-hyun, Song Min-ho, and Yum Jong-hee of the screenwriting track, and Kang Ji-Young and Lee Hyun-Jung of the interactive cinema track are the best in their fields in the Korean film industry. This faculty has abundant field experience and has achieved remarkable research results. Especially, the faculty who are researching theories are educating students on the existing rules of filmmaking while also developing new filmmaking theories for students to apply and make creative films. That being said, the university is providing the highest level of support in the nation in equipment establishment and facility investment. Meanwhile, the university also has a perfect environment for students where they can fully focus on filmmaking and creation such as Lotte Cinema supporting feature film productions of the university. In addition, the university is operating a ‘2+1’ joint GPA system with universities in the United States to help talented young Korean filmmakers to enter the Hollywood film industry and help grow in the world. Selected to the BK 21 Plus Specialized Professional Talent Cultivation Business Making Dankook Global Video Content Research Center the gateway to Hollywood and beyond The capability of Dankook University’s Graduate School of Cinematic Content is connected to highly visible outcomes. ‘Culture code based global filmmaker cultivation Business Group (director Woo Jung-kwon)’ which is centered on the Graduate School of Cinematic Content was selected to the BK 21 Plus Specialized Professional Talent Cultivation Business section announced by the Ministry of Education last November 1. Through this, the business group will be able to educate professionals who can develop film content; and that could work overseas and using their knowledge. Also, last July, the Dankook Global Video Content Research Center (director Woo Jung-kwon) Los Angeles campus in the United States built. The Dankook Global Video Content Research Center manages to research the current state of domestic video content holding technology and technology demand in the US market. It is planning to perform an international joint research project with large size film companies and universities. In addition, it is planning to develop a global educational program so that they can provide a short term focused education program conducted by the masters of Hollywood filmmaking for students and to make a joint movie with universities in the US. Also, it is planning to open various Korean-US video technology seminars, symposiums and other forums to activate and spread outstanding Korean cultural technology to the United States. The Dankook University Graduate School of Cinematic Content is executing various businesses to make films and content that can appeal to the world while educating filmmaking professionals. If someone should ever ask about the future of our nation’s film industry, the answer about its future would be that it is bright because of Dankook University’s Graduate School of Cinematic Content. Along with its various supporters, faculty and students equipped with talent and passion, Dankook University’s Graduate School of Cinematic Content is securing its status as the producer of our nation’s young filmmaking talent.

Lawyer Kim Seung-Nyeon donates 10,000,000 won as development funds forhis junior colleagues He also opened a public special lecture for junior colleagues Lawyer Kim Seung-Nyeon donated development funds for his junior colleagues. On October 10, Kim visited the university and donated 10,000,000 won for his junior colleagues in the College of Law. This isn’t the first time Kim has shown his love for his university and junior colleagues. In the past, he has donated development funds for the improvement of the College of Law. Especially, for this year he has donated a total of 20,000,000 won including a donation of 10,000,000 won in January. Also, he been supporting for the future of his colleagues by showing consistent concern for his university and junior colleagues and by opening various special lectures and teaching sections. “The College of Law at Dankook University was known for its name in the past and even called Dankook University for the Jurisdiction Examination. I am donating the development fund hoping that Dankook University’s College of Law can be restored to its glory from the past and prosper again like yesterday with my junior colleagues following the path of graduates.” On the day of the donation ceremony, Kim gave a special lecture for junior colleagues in the College of Law. He emphasized that they should live a slow life experiencing various types of conflicts and problems in their 20s instead of dreaming of romance as he defined the age of 20s as the generation of romance out of life in his special lecture held in room 319 of Law School with the subject of “Life is determined in your 20s” at 4:30pm. He also advised his junior colleagues on how to study law. He emphasized to find an equation in law as in mathematic studies since all studies have their own context. He also suggested that students to listen to their senior students’ advice, inquire of professors and discuss with fellow students in group studies to find the equation faster. Also, he said it is important to learn Chinese characters and prepare a dictionary next to one in studying law because it helps one to understand the meaning of each word and its concept. Then he concluded the lecture with a word of advice, saying that everyone should work hard with courage and confidence as he or she may lose an opportunity if she is just satisfied with the current situation. Kim graduated from the College of Law in 1974. He passed the 15th Jurisdiction Examination in 1973 when he was a senior. For the past 20 years, he has worked as a prosecutor for Busan District Prosecutor’s Office, the Prosecutor for South Seoul District Prosecutor’s Office, Senior Prosecutor of Seoul District Prosecutor’s Office, and Head Officer of Yeoju Government Office, etc. After his resignation from East Seoul District Prosecutor’s Office as Assistant Prosecutor General in 1998, he is currently working as a lawyer.

Students make video celebrating university’s new start with unified campus In remembrance of university merger, video footage of two campuses cross edited. Students made a video celebrating the merger of the two DKU campuses of Jukjeon and Cheonan. The title is ‘To Another [Dankook],’ and it was produced to celebrate the new start of Dankook University as it converts to the One University, Two Campuses system. The video is composed of students of each campus enjoying school life, and the footage was edited in split screen. This video is especially worth notice because its story and video editing direction came directly from the students. Moreover, it is notable that the video illustrates the two campuses as one university. Filming one student waking up another dozing student at the other campus but showing it all in one screen with a split image or showing people playing soccer in different spaces yet editing the footage as if they are playing soccer in same place sends a message of Dankook University’s unification. Director Park Hee-Yeon (junior, Department of Visual Communication Design) said, “it was difficult to move between Jukjeon and Cheonan every time to shoot footage, but I feel that each campus has become closer like brothers watching this completed film.” Last June 27, Dankook University received approval from the Ministry of Education for a Main-Satellite campus merge, and each campus is now enhancing its specific competency; Jukjeon Campus for specialization in IT and CT, Cheonan Campus for specialization in BT and foreign languages.

Departments with high employment rates receive rewards Career Development Center announces departments with outstanding employment rates Jukjeon Campus’ Chemical Engineering Department and Cheonan Campus’ History Department record 1st place in employment rate ▶ Jukjeon campus An award ceremony for departments with outstanding employment rates of graduates was held for two days on Oct 1 and Oct 2 at both DKU campuses (Jukjeon and Cheonan). The Career Development Center selected the departments with outstanding employment rates based on survey results on employment statistics for the class of 2013 in order to encourage the departments that had the most outstanding employment rate while providing bases for future employment rate improvements. Outstanding departments were selected by calculating the employment rate increase rate for each department compared to last year, employment rank compared to other universities and the number of employed students, among other variables. Based this standard, a total of 8 departments including Chemical Engineering which took 1st prize from Jukjeon Campus were selected, while total 7 departments including the 1st prize winner History from Cheonan Campus were selected. The Chemical Engineering Jukjeon Campus won 1st place in employment rate as its employment rate for this year has increased 14.4% over last year, from 59.0% to 73.4%. Also, the History Cheonan Campus came out 1st with the highest employment rate of this year at 70.6% representing a 17.6% increase over last year’s 53%. Departments chosen for outstanding employment rate were awarded 2 million won for 1st place, 1.5 million won for 2nd place, 1 million won for 3rd place and 500,000 won as a consolation prize for runners up. ▶ Cheonan campus ※ Selection Details of Departments with Outstanding Employment Rates Ranking Jukjeon Campus Cheonan Campus 1 Chemical Engineering History 2 International Trade Environmental Horticulture 3 Japanese Language and Literature Food Engineering Consolation Prize Law French Urban and Regional Planning Materials Science and Engineering Business Administration Chinese Architecture Crafts Design Fiber System Engineering